From the February 1, 2010 Chicago Tribune:
Culligan turned to Leapfrog Online for help about a year ago because it liked its quantitative approach. “Finding our target consumer can be difficult,” Rosenthal said.
Leapfrog creates Web pages with specific promotional offers, tracks results and handles search engine keyword buys.
“They report back weekly on, ‘Here’s where we are having success and here’s where we’re not,’ ” Rosenthal said.
The relationship works best through collaboration. Clients must trust Leapfrog Online with their brands because the agency works as a mini-marketing department for them.
Full Article: http://www.chicagotribune.com/business/ct-biz-0201-mon-minding-leapfrog–20100129,0,3879233.column