Leapfrog Online Profiled in Chicago Tribune

From the February 1, 2010 Chicago Tribune:

Culligan turned to Leapfrog Online for help about a year ago because it liked its quantitative approach. “Finding our target consumer can be difficult,” Rosenthal said.

Leapfrog creates Web pages with specific promotional offers, tracks results and handles search engine keyword buys.

“They report back weekly on, ‘Here’s where we are having success and here’s where we’re not,’ ” Rosenthal said.

The relationship works best through collaboration. Clients must trust Leapfrog Online with their brands because the agency works as a mini-marketing department for them.

Full Article: http://www.chicagotribune.com/business/ct-biz-0201-mon-minding-leapfrog–20100129,0,3879233.column

Leapfrog Online Makes the Crain’s Fast 50

From Crain’s Chicago Business:

Business is booming at Leapfrog as the popularity of the Internet continues to rise for everything from shopping for shoes to reading the news. In March, 188 million Americans visited Web sites, up 6% from the same month last year. And the marketers are following: Online ad revenues reached $21.1 billion last year, a 25% jump over 2006.

“The online space is growing, and that’s the space we occupy,” says Scott Epskamp, Leapfrog’s president.

Making it happen.